10 Staff and their departments are responsible for planning for and adequately resourcing the monitoring and evaluation of communications work. Media contact must be followed up by media surveillance and an analysis of the outcome of that contact. The Department of Communications carries out daily media monitoring. For advocacy campaign and other health communications work, outputs and outcomes must be monitored and reported back to the departments and the communications team.
20 All staff are responsible for alerting their supervisors and the Department of Communications of any real or potential risks to WHO's reputation.
