10 WHO must be proactive and communicate early and often in times of emergency. It must frame the important health or institutional issues even when information is incomplete.
20 For major emergencies a senior policy group will be convened, usually led by the Director-General or a representative, to decide on a response, including communications response, and the Director of Communications will implement these decisions. The communications capacity for emergency response will be expanded using surge capacity as needed for the duration of the crisis.
30 Talking points and communications material will usually be developed and cleared as close as possible to the location of the emergency. The lines of command and communications as well as the structure of the emergency communications team is decided at the onset of an emergency and may shift with time and circumstance.
40 The COMMSBOX (under development) outlines WHO's procedures for communicating risk and communicating in emergencies.
