XVII.3.2 Types of Funding Streams and Fundraising Objectives

 

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10. More than 50% of WHO's voluntary contributions come from a small number of donors, which underscores the importance of investing in partnerships with existing donors and potential new donors to expand the donor base.  Current donors include the following:

• Member States, in particular, governmental entities and agencies
  
• United Nations organizations
• Intergovernmental organizations outside the United Nations system
• Nongovernmental organizations, including but not limited to those in official relations with WHO
  
• Foundations.
  

Fundraising objectives

20.  Fundraising has several objectives:

• Diversify and expand the network of donors
  
• Deepen relations with existing donors and partners
• Communicate strategically with donors and recognize and provide visibility to donors.
  

Key principles

30.    The following principles underpin WHO's resource mobilization approach:

• Transparency: WHO commits to publicizing contributor funding allocations and projections for a shared understanding of available and projected income by budget category, programme and major office/level. 

• Predictability: WHO will encourage multi-year funding commitments and orient its financing messages not just to the two-year PB horizon but, more importantly, to the six-year horizon of the General Programme of Work.

• Flexibility: WHO will encourage Member States and other contributors to increase the flexibility of their funding to enhance the quality and effectiveness of operational planning.

• Impact: Improving how we demonstrate the impact of our work will contribute to contributor confidence and help to facilitate increases in funding flexibility.

• Reducing Vulnerability: WHO is proactive in addressing its reliance on just 20 contributors funding 80% of all voluntary contributions. This will involve both broadening and deepening the contributor base.
  

Key guiding products

40.   The following products guide WHO's resource mobilization efforts:

• The Thirteenth General Programme for Work 2019–2023 (GPW 13), Triple Billion targets and WHO Public Health Goods Technical Products
• Programme Budget 2022-2023
• WHO resource management strategy, endorsed by member states, calling for more predictable flexible funding
• WHO Investment Case
• Delegation of Authority to EXDs, ADGs, and Directors
• WHE's ten output strategies developed into Factsheets and Brochures for advocacy and RM
• Donor profiles/briefs* for top donors, including outlines of priority areas matching with WHE output strategies
• Donor engagement plans** for top donors
• Humanitarian and disease outbreak Response Plans; Refugee Response Plans
  
• WHO Health Emergency Appeal and individual health emergency appeals
• Emergency Response Framework
  
  

Strategic resource mobilization opportunities and products

50.   A number of strategic resource mobilization opportunities and products are available for health emergencies:

• Donor briefings on issues such as disease- or country-specific responses
• Bi-lateral donor meetings
• Corporate Strategic Dialogues
• Proposals/Appeals
• Bilateral and corporate reports
• Visual online materials, such as the Contributors' 'Partner in Health' pages
• WHO governing bodies: World Health Assembly and Executive Board
• Private sector platforms, in coordination with WHO Foundation
• Contributor Engagement Management (CEM) system.

** Donor engagement plan: for Health Emergencies, including for priority disease outbreaks and Grade 3 crises